SMS Marketing has recently appeared to be one of the most effective and result oriented growth area for businesses of all shapes and sizes. This mode of marketing has certainly gained huge attraction in last few years and its popularity is increasing day by day.
SMS marketing is kind of a direct or personal marketing, people are used-to of reading all the SMS messages they receive on their phone and very few of the messages go ignored. On the other hand, if you are sending 10,000 emails in one of your campaigns, only the receivers will actually read few dozens of them, no matter how good your content is, or how attractive your Email Subject is. Due to the increased security measures taken by major Email systems, most of these bulk emails go straight to the spam/bulk folder as well, which makes it even harder to receive a good response rate by Email marketing.
In order to be successful in this SMS marketing, and see fruitful results, you must have three things:
- An attractive offer.
- Reach to Customers.
Why Gaining Trust Is Important in SMS Marketing?
If you compare between an email ID and a mobile number, you would realize that people consider their mobile numbers as a personal thing, while they are more comfortable with sharing their Email ID with anyone and everyone. People share their mobile numbers only with people they trust.
This is why, SMS marketing is most effective only when the receivers actually trust you and want to read what you have to offer.
After you have built the trust required to attain mobile numbers, you can use any of the following TWO approaches to gather mobile numbers from your potential clients.
- Indirect: Indirect approach of asking for mobile numbers is when a company asks for the mobile numbers for date confirmation, order delivery, and other similar types of appointments. This method has been very effective for majority of businesses, because the customers are more than willing to handover their mobile numbers for these practical reasons, as this make their life much easier. It is perfectly fine to gather Phone numbers like this, but if you are planning to use these numbers to market your more products later, than you will have to get permission for doing so. Otherwise you might be facing a spam notice.
- Direct: Direct acquisition of mobile numbers is when you ask your customers for their mobile numbers, by clearly mentioning that you will be using their mobile numbers for marketing your products and services later. By using this method, you won’t be facing any problems regarding permission, but you might see a slightly lower response rate.
Keeping the Receiver Happy:
Keeping your customers happy is more important than getting the mobile numbers for the first time. First thing to keep in mind is that if a customer tells you to stop sending messages, you are ethically and legally bound to stop doing so.
The best advice to keep your customers happy is to send as lesser message as possible, preferably one message each couple of weeks, so that they do not think of you as just another spammer. You must be fully aware of the data protection laws in your country so that you do not do anything that is illegal in your country.
Overall, SMS marketing provides businesses with a great way to grow their business and reach out to their potential customers with an easy to use method, but with all the ease, comes responsibility too. You must use the technology of SMS marketing with great care, and responsibility so that you do not mess things up.